failure to vote can make or break an election. if you don't think that's true why do you think a little man [ censor bleep ] florida? >> jennifer: who can for get that video? well sarah silverman and her pals are at it again, in 2012 and they have enlisted the help of some very high profile friends. take a look. >> millionaires just declared war, on schools, the environment, unions fair pay, we're all on our own if mitt romney is elected. i strongly suggest that you wake the [ censor bleep ] up. >> jennifer: so now let's get to one of the brains behind the great shlep and wake the bleep up. thank you for being here? >> thank you for having me. >> how did you get involved in this project? >> i had been active like many young people in 2008. i canvassed for obama, phone banked -- >> jennifer: where? >> at the university of michigan, go blue. >> jennifer: go blue. carry on. >> yeah. and in 2008 when obama won, i think a lot of people felt that change had already been won, when it was really just the beginning. and 2010 we kind of got